GOtv, TopStar In Tit for Tat As They Battle For Market Leadership

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GOtv has announced a 45% slash in prices

Multichoice Pay television offering, GOTV has cut the price of its decoder by about 45% to ZMW 199 from ZMW 360. More over, the reduced price is coming with a one month subscription and other supporting accessories.

This development comes barely days after another digital carrier ‘TopStar’ who the Zambia National Broadcasting Corporation (ZNBC) has selected to partner with as part of its digital migration, slashed the price of its decoders by about 50% from ZMW 199 kwacha to ZMW 99. In a move considered as a Tit for Tat battle for market leadership in the Zambian mass market television market.

“As part of our commitment to assist with the digital migration in Zambia and to allow consumers’ access to digital television at a price everyone can afford we have further reduced the price of our decoders to K199” said Recha Kabwe, MultiChoice Zambia Acting Managing Director. Kabwe reiterated commitment to provide Zambians with affordable digital services when the country switches over to digital television on 1st October 2017.

Launched in 2011 also in partnership with the Zambia National Broadcasting Corporation (ZNBC), GOtv has continued to work closely with the ZNBC to ensure full participation in digital migration that will allow citizens accross the country to migrate from analogue to digital television.

Kabwe said, “as a true migration partner and as a tried and tested platform for digital migration, our decoders not only allow consumers to access digital television at a price everyone can afford but also gives them more choice and the best possible option for joining the digital television revolution.

“I want to remind Zambians that GOtv is already digital, so if you have a GOtv decoder you will not need to buy any other decoder when the country makes the move to digital television,” concluded Kabwe.

The GOtv channel lineup includes – OneZed, AfricaMagicMNet Movies Zone, AfricaMagic Family, Telemundo, ZeeWorld Al Jazeera, E entertainment, Discovery Family, Disney Junior, e.TV Africa, FAITH, Emmanuel TV, JimJam, ZNBC 1, ZNBC 2, SuperSport Blitz, Select Sport 2, Select Sport 3, MTV Base, Fox Life and BBC World News.

The two competitors, GOtv and TopStar are also heavily competing on offering local TV content channels as part of their bouquets. Local channels available on Gotv include QTV, CAMNET, Diamond TV, Prime TV, Hope TV, and Revelations TV.

“As a digital operator, we understand that content is very important that is why the GOtv channels have been carefully selected to offer a host of relevant international and local channels made in Zambia for Zambians to cater for a variety of taste for the whole family”, Kabwe stated.

GOtv signal has gone on to cover 85% of the urban television population where GOtv operates.

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